Pharrell Named Men’s Creative Director of Louis Vuitton, Succeeding the Late Virgil Abloh

By Ganna Mahmoud

Pharrell Williams is a multi-talented musician. He is a record producer, rapper, singer, entrepreneur, and songwriter from the United States. He is also a 13-time Grammy Winner.

On Tuesday, Feb. 14, the artist announced that he has been named the new Men’s Creative Director of Louis Vuitton, succeeding the late Virgil Abolah who used to hold that position, before dying at 41 from cancer in November 2021. In fact, the news came a little over a year after his death.

He also shared the news on LVMH’s website and on Instagram. He also put the new name of his position and first collection date, which will start during Paris Men’s Fashion Week next June, in his caption.

The statement of the announcement describes how his creativity expanded in so many things: music, art, and fashion, and how he has been a global idol in the past twenty years breaking limits across the world as he explores. 

The Chairman and CEO of Louis Vuitton, Pietro Beccari, said that he is happy that Pharrell is coming back after they collaborated together in 2004 and 2008. As their new Men’s Creative Director, Pietro believes that Pharrell’s Creativity and Vision will create a successful, new, and thrilling chapter of Louis Vuitton’s life. 

The statement of announcement’s exact description is “visionary whose creative universes expand from music to art, and to fashion. The way in which he breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship”.

Now, let’s dive deeper into Pharrel’s longstanding history of his fashion career as a musician and an artist. He achieved so much in his life and there’s still more to achieve. Pharrell generally worked with luxurious fashion brands, and founded the streetwear that is known as Billionaire Boys Club in 2003. 

The following year, he and Nigo, a music producer, fashion designer, and artistic director known as Kenzo, collaborated with Louis Vuitton. He also collaborated with Marc Jacobs to produce a sunglasses collection. Moreover, he established a jewelry collection. 

In 2019, he was Chanel’s first male ambassador and he designed a capsule collection. He also collaborated with other luxury brands such as Tiffany Co, Moncler, and Adidas.

Apart from fashion, he was participating in a new hotel project to open next year in the Bahamas at the start of 2022.

He created a cutlery set to restrict the consumption of plastic during outdoor dining as well as the founder of Ice Cream clothing lines. Additionally, he released a skincare brand called Humanrace.

He is considered the second Black American designer and artistic director of a luxury French brand after Abolah who initially got the position and the role in 2018.

There’s no doubt that Williams will create an amazing chapter, and an amazing history of Louis Vuitton as this man is successful and accomplished a lot in his life.

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