Pizza Hut is best known for its pizza, but it also has other items, including pasta, wings and now, its own fragrance. Pizza Hut has made Eau de Pizza Hut, a perfume, available to the public. Even though I would never think to buy something that was not food when I go to Pizza Hut, it would be amazing if they had a pizza-scented perfume.
According to huffingtonpost.com, “This Eau de Pizza will be available in extremely limited quantities – only 24 {a day] will be given out for a short period of time.” The article further elaborates that from Feb. 11-13, by tweeting at Pizza Hut using #LastMinuteLovers and begging for the “The Last Minute Lovers Package,” customers could win a package filled with Pizza Hut goods, including the perfume. Due to the rarity, it seems that if you want to know what Pizza Hut smells like, the best you can do is step into your local Pizza Hut.
Although I do not see why Pizza Hut came out with the fragrance, I feel that if a company is going to invest in an odd product to promote themselves, they should go all the way. Why not come out with body lotion that smells like tomato sauce or bath salts that fill the air with the aroma of mozzarella cheese?
Speaking of smells, huffingtonpost.com was able to obtain a bottle of Eau de Pizza Hut. Did it smell like cheese and tomato sauce over dough with a hint of various vegetables? Apparently not. According to huffingtonpost.com, “There was unanimous agreement that rather than pizza, the perfume smelled like cinnamon rolls…the Pizza Hut perfume smells exactly like Cinnabon.” How is it that Pizza Hut has come out with a cinnamon-scent perfume before Cinnabon? When I think of Cinnabon, I think of the one at the mall closest to my house. It is located near the bottom of the escalator, so when I am riding downward, the first thing I smell is a wave of warm cinnamon sugar. By the time I get off the escalator, I am salivating and tempted to buy myself a big cinnamon roll. Cinnabon needs to find a way to bottle their aroma and sell it, though it seems Pizza Hut already has.
Although I enjoy the smell of cinnamon, if I squirted myself with that perfume expecting the aroma of pizza, I would feel duped. Was it too hard to break down the components of the smell of pizza and turn it into a fragrance? Pizza Hut should call up perfume experts and make this pizza-scented perfume a reality if they’re going to do it at all.
Since Pizza Hut has their own fragrance, I wondered if any other companies have tried creating their own perfumes. Another food chain, Burger King, decided to hop on the food fragrance bandwagon and came out with Flame by BK. According to today.com, firemeetsdesire.com, the site about the scent, reads, “Behold the scent of seductions, with a hint of flame-broiled meat.”
According to scent.com, Demeter, a company that sells fragrances, has a variety of scents, including Lobster. Scent.com describes it as “the combination of the sea, sweet meat and a hint of drawn butter.” Maybe Red Lobster should contact Demeter about getting some of that perfume.
Some scents try to capture the aroma of non-food items. According to Maura Judkis of The Washington Post, “An Australian art collective called Greatest Hits has collaborated with a scent marketing company to bottle up the scent of a Macbook.” Air Aroma Sales Manager Alexandre Cosic said, “It smells like a mixture of ink, paper foam, sticky tape and the Macbook with a hint of glue smell.” The overall aroma is supposed to invoke the smell of opening the box of a new Macbook. I admit that after I read that, I sniffed my Macbook.
I’m no scientist, but if the people can have perfumes that smell like meat or Macbooks, then Pizza Hut should be able to create a perfume that smells like pizza. If Pizza Hut ever does come out with an actual pizza-scented fragrance, I hope they do not replicate what they did for Valentine’s Day and only distribute a small amount. This would be an accomplishment that should be shouted from the heavens and shared with the world.
Jake Koniszewski can be reached at john.koniszewski@spartans.ut.edu