By Jaide Edwards
TAMPA, Fla. — GloRilla, born Gloria Woods, has quickly become one of the most influential voices in hip-hop. Her breakout hit “F.N.F. (Let’s Go)” catapulted her fame; it went viral on TikTok, earning her a Grammy nomination and solidifying her presence in the industry. Raised in Memphis, Tennessee, Glorilla’s music reflects her southern roots, blending raw storytelling with an energetic delivery that resonates with a wide audience.
Her rise was cemented when she caught the attention of Yo Gotti, who signed her to his label, Collective Music Group (CMG). Since then, she has collaborated with some of the biggest names in music, including Cardi B on the hit “Tomorrow 2,” which showcased her ability to go toe-to-toe with established artists. Other notable collaborations include Moneybagg Yo and Latto, further demonstrating her versatility and staying power in a constantly evolving industry.
As Tampa prepares for the upcoming NCAA Women’s Final Four, fans are in for an unforgettable experience as GloRilla headlines a free concert at Curtis Hixon Waterfront Park. The Memphis-born rap sensation will bring her signature “95 degrees” energy to the city, blending hip-hop culture with the excitement of college basketball’s biggest event.
The concert is part of the Tourney Town fan festival, a weekend-long celebration from April 3–6 featuring interactive activities, celebrity appearances, and community engagement. Organizers expect a packed turnout as basketball fans, students, and music lovers gather for the high-energy performance, all located at the Tampa Convention Center.
“I’m a fan of her because she’s very authentic, like she’s very true to herself,” said Natalia Bray, a 21-year-old fan of GloRilla.
Bray said that despite outside pressure to change her appearance, GloRilla remains confident in herself.
“A lot of people be telling her to get surgery and stuff like that ‘cause she’s a skinny girl, and I’m a skinny girl too,” said Bray.
The additional entertainment lineup ensures an exciting environment across the city, especially because Amalie Arena will host the NCAA Women’s Final Four. The combination of elite basketball and a vibrant hip-hop show highlights the cultural influence of women’s sports and music on a large platform.
“Rapper GloRilla can have a major cultural and entertainment impact on the NCAA Women’s Final Four, influencing the event in multiple ways,” said Diana Gordon, a senior at The University of Tampa. “By bringing together the worlds of hip-hop and women’s basketball, GloRilla could help elevate the NCAA Women’s Final Four to new heights.”
Gordon said GloRilla’s impact is beyond music, highlighting her role as a voice for empowerment and gender equity.
Due to the anticipated big crowds, concertgoers are advised to arrive early. The public is welcome to join the free event, which gives everyone a fantastic chance to see GloRilla’s outstanding live performance. Strong beats, lively performances, and an unmistakable bond between the performer and her audience will be enjoyed.
“I’m super excited to be a part of the experience of the basketball game and her performance, live,” said Aveus Bush Jr., a 29-year-old Tampa resident. “I see her on TV, so now I’m seeing her in person. It’s crazy.”
The weekend of the NCAA Women’s Final Four in Tampa is sure to be unforgettable due to the ideal fusion of top-tier athletic action and exciting musical entertainment. You won’t want to miss this event, regardless of your interest in hip-hop, basketball, or simply seeking a unique experience!
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Photo Courtesy by Kyle Gustafson / The Washington Post via Getty Images.