By Tatiana Torres
In the lawsuit filed on Monday, March 29, Nike accuses MSCHF Product Studio, Inc. of trademark infringement over 666 pairs of modified Nike sneakers which contain a drop of human blood. They were made in collaboration with singer, Lil Nas X. The Satan Shoes do feature Nike’s Swoosh logo and were sold for $1,018 each.
The 666 pairs sold out in under a minute.
In its complaint, Nike asked the court to order MSCHF to “permanently stop” fulfilling orders for the “unauthorized” Lil Nas X Satan Shoes. The lawsuit states that people on social media are boycotting Nike over the shoes. Lil Nas X isn’t named as a party in the lawsuit.
Nike has issued various statements to news outlets saying that they did not design or release nor do they endorse the sneakers.
On Wednesday, March 31, a U.S. District Court in New York approved Nike’s request for a temporary restraining order against MSCHF.
The lawsuit is still ongoing.
The controversy began with the release of the music video for Lil Nas X’s latest single “Montero (Call Me By Your Name).” The video shows the singer depicting both a fallen angel and a demon.
The music video was the start of the outrage, but the Internet went crazy when he teased the release of his new shoes on Twitter.
After Lil Nas X released the music video, he responded to the extreme backlash with a post saying, “I spent my entire teenage years hating myself because of the s**t y’all preached would happen to me because i was gay,” he wrote. “So I hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”
The sneakers are modified Nike Air Max 97s – which include a pentagram pendant and a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven.
In 2019, Lil Nas X broke silence and said that he was raised believing that homosexuality was a sin and he is now being unapologetic about his sexuality.
Some are saying that the shoes would have sold without having to involve the devil.
“The overall design and color of the shoes are great but depicting and involving Satan was unnecessary,” said Madison Hudgins, sophomore allied health.
South Dakota Gov. Kristi Noem addressed the controversy over the sneakers via Twitter.
“Our kids are being told that this kind of product is, not only okay, it’s exclusive,’” she wrote. “But do you know what’s more exclusive? Their God-given eternal soul.”
Lil Nas X has responded to the recent backlash by responding with memes, jokes and sarcastic comments.