UT Interns Reflect on NBC Super Bowl Experience

Working nine to five in an office is generally an accurate description of a college internship.

But for UT junior Nichole Ciotti and senior Amy Bohrer an NBC internship during this year’s Super Bowl proved to be a non-stop experience.

‘Working with NBC Sports was truly incredible,’ Bohrer said.

During their week-long experience with NBC, they sat in on press conferences, listened to press calls, ran errands and spent time in Radio Row, where national radio stations broadcasted their pre-Super Bowl coverage. Among the national stations was Sirius satellite radio.

During media day, they assisted with press conferences and phone calls with media moguls like John Madden, Jerome Bettis, Tiki Barber and Al Michaels.

Their job also dealt with advertisements, ‘We dealt with hundreds of phone calls from agencies and television programs all over the country about superbowl ads,’ Bohrer said.

On game day, they worked for 17 hours.

‘I met a lot of wonderful people and learned a lot in the short amount of time that I was there. It was most definitely worthwhile,’

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